Picture this: you’re in your mid-twenties and you’re already a successful model and actor. What would you do next, kick back and enjoy the A-list lifestyle? (Probably not, if you’re reading this blog!) Well, 26-year-old Lily Cole also had loftier ambitions, namely creating the social business, impossible.com.
“Working in fashion has taught me that business can be used as a force for good,” Lily told the April issue of Vanity Fair. “Money is a useful tool. But it should not be an end in itself.” Her venture encourages kindness and promotes goodwill by inviting people to post wishes for things they want or need. Other members of the site then help fulfill the request. The only accepted form of payment? A thank you.
Last year at Apple’s Meet the Developer event, Lily spoke about the inspiration behind Impossible, and why she thinks social enterprise is the future of the economy. You can watch the free podcast here. (Want a quick summary of what she said? The Guardian posted a great three-minute edit of the podcast).
What do you think of Lily’s social business? Do you agree that social enterprise is the future of the economy? Let us know in the comments below.
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