A fulfilling journey at Project Inspire 2012 Grand Finals

“The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems” – Mohandas Karamchand Gandhi

Project Inspire, a joint initiative by MasterCard Worldwide and UN Women Singapore Committee, is a manifestation of this quotation by Gandhi. This initiative, which promotes women’s empowerment through entrepreneurship, is a hallmark of a successful corporate and non-profit collaboration that demonstrates the strong commitment of both MasterCard and UN Women Singapore.

My team, which comprises of Boond Foundation from India and Decode Global from Canada, was fortunate to be selected for the grand finals held in Singapore. In the days leading up to the ‘live’ pitch, we met up with other finalists and had the opportunity to interact with them, to learn about their projects, and to hear their stories and experiences.

After an intense ‘live’ pitch which required us to present our ideas to a panel of international judges, my team emerged as the Grand Prize winner, bringing home US$25,000 to implement our project, “Women’s Private Personal Marketplace”.

Our project aims at improving access to feminine care products in rural markets through an innovative mobile application. As part of the project, our team will also train rural women entrepreneurs and equip them with mobile phones that have an application that provides a platform for the dissemination of information related to personal hygiene. This application will also provide users with easy access to women’s personal hygiene products such as sanitary napkins, etc.

We envisage this application to have a graphical guide that educates rural women on the benefits, usage and disposal of these sensitive products, and also provides a platform for the transfer of payments, such as cashless mobile payments. This application will not only provide rural women with easy access to feminine hygiene products, but also ensure the interaction is private due to social stigmas.

Throughout our journey, the Project Inspire team was extremely helpful and supportive in guiding us along. We are also thankful to MasterCard Worldwide and UN Women Singapore Committee for the opportunity and support to help us change the world.

Stay tuned to more updates on the progress of our project!



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